마케팅 관련 영어 지문 해석 부탁드립니다...
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Market Segmentation
When & How to Segment Markets?
1. One product andmultiple market segments
-Avoids the extra costs of developing and producing additional versions of the product.
-The incremental costs into new market segments
2. Multiple products and multiple market segments
-Marketing different products is more expensive than producing just one but is justified if it:
• Serves customers’ needs better.
• Doesn’t increase price.
• Doesn’t reduce quality.
• Adds to sales and profits.
-The proliferation of different models and options can reduce quality and raise prices.
3. Segments of one
-Mass Customization
• tailoring products or services to the tastes of individual customers on a high-volume scale.
• This is possible via Internet ordering as well as flexible manufacturing and marketing processes.
-Build-to-Order (BTO)
• involves manufacturing a product only when a customer places an order for it.
• Gives customers a good choice with quick delivery.
제가 영어 실력이 부족해서 해석에 한계가 있고, 번역기를 돌려도 내용이 어색해서 이해하기 어렵네요ㅠㅠ영어 지문 해석 부탁드립니다ㅠㅠ
Market Segmentation
When & How to Segment Markets?
1. One product andmultiple market segments
-Avoids the extra costs of developing and producing additional versions of the product.
-The incremental costs into new market segments
2. Multiple products and multiple market segments
-Marketing different products is more expensive than producing just one but is justified if it:
• Serves customers’ needs better.
• Doesn’t increase price.
• Doesn’t reduce quality.
• Adds to sales and profits.
-The proliferation of different models and options can reduce quality and raise prices.
3. Segments of one
-Mass Customization
• tailoring products or services to the tastes of individual customers on a high-volume scale.
• This is possible via Internet ordering as well as flexible manufacturing and marketing processes.
-Build-to-Order (BTO)
• involves manufacturing a product only when a customer places an order for it.
• Gives customers a good choice with quick delivery.
제가 영어 실력이 부족해서 해석에 한계가 있고, 번역기를 돌려도 내용이 어색해서 이해하기 어렵네요ㅠㅠ영어 지문 해석 부탁드립니다ㅠㅠ
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