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A TV commercial tells people about new products.It can be a new type of hamburger or new soap.
Many commercials only last about thirty seconds, but they require lots of time and effort.
Many people work together as a team to develop a TY commercial.
An account manager is the leader of this team.
He learns about the new product.
If it is a new kind of soap, he uses it in his bath.
If it is a car, he drives ti.
The account manager talks to the account planners about the new product.
Account planners meet and discuss why the product is special.
Account planners identify who will use the new product.
They do research on why people purchase things.
Account planners imagine what viewers feel when they see a TV commercial.
An art director is the creative mind behind a TV commercial.
Art directors are good communicators.
They develop interesting ways to show the product in the commercial.
Sometimes the idea is funny or clever.
This idea is called a "concept."
The art director explains the concept to a producer.
The producer of a TV commercial hires a director and actors.
The director films the commercial.
The actors pretend to use the product.
They say why they like it.
Just like in a real TV show, the actors read words from a script.
Sometimes, famous people appear in the commercial.
The team can create powerful concepts.
Some people remember the commercial, but they don't remember the product.
A TV commercial is only thirty seconds long.
These thirty seconds last a long time in the minds of viewers.
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